Extension & Field Outreach
Career Skills Development Education [CSDE]
c) Web Content Writing (Duration 40 hrs)

Whether you are interested in a full-time career in web content writing, want to be a casual blogger or want to try freelance web writing, the Web Content Writing online course is for you. This advanced online writing course will guide you through the theory and understanding involved in writing for websites.

Writing for websites involves a deeper understanding of the difference and unique features of web writing, as compared to regular print writing. Students will receive detailed reading assignments on topics like search engine optimised web writing to marketing your web content writing skills to blogging. Every student will write detailed assignments keeping the audience and unique nature of web writing in mind.

The course instructor will answer all queries about theory and assignment feedback throughout the Web Content Writing course. The instructor will respond personally and privately to all your questions. Students will write practice assignments for travel websites, cricket websites and entertainment websites. They will also learn about blogging, understand the importance of blogs and create their own unique and exciting blogs.

You should take the web content writing course if:

  • You are interested in a career in web writing.
  • You want to improve your web content writing skills.
  • You want to learn how to write search engine optimized (SEO) web content.
  • You are interested in learning how to start and maintain a blog.
  • You want to market your web content writing skills through blogs.
  • You want to learn how to improve your blog.

The web content writing course will teach you:

  • Understanding difference between print writing and web writing
  • Rules of effective web content writing.
  • Understanding the audience and writing for them.
  • Understanding search engine optimization (SEO) in web content writing.
  • Keywords and their usage in web writing.
  • Blogging:
  • The importance of blogging for web content writing.
  • arts and arrangement of a typical blog.
  • Understanding advanced blog elements, like social bookmarking, Chiclets, blidgets and widgets, and how to use them in your blog.
  • The importance of the audience in web writing and blogging.
  • Communities in blogging and web writing.
  • Assignments:
  • Search optimized web content writing for different websites and topics.
  • Creating your own blog.
  • Actively promoting your blog.
  • Marketing your web writing skills through blogging.

Submit the specified assignments online.
Successful students will receive a Certificate of Completion at the end of the course.

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